Judea Faith

Words

I worked in a corner shop

From familiar sweets to unusual treats, bus cards to SIM cards and clunky blue lottery machines. Corner shops are a brilliant way to read a place. It's an alternative lens into the culture of a community — what they liked, or did not quite, what was convenient to them, or what they weighed in as ‘ordinary’. It was fascinating! With that, I turned down my summer internship at a design studio in London to hunt for an opening in a corner shop instead.

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The Future was Yesterday

In view of the possibility for a new campus in LCC (London College of Communication), our class embarked on an ethnographic soundscaping activity as a method of research to ‘preserve’ a fragment of our school. How should we remember this building in 10 years, if we were to only remember it through our hearing? Which fragment of this future remnant do we want to preserve? In pairs, we began scurrying around our campus to capture what we thought was worth before it all turned into ruin.

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Power Plug's Power Play

If power and electricity is something we all share, why shouldn’t it be disseminated into a common language of use? The more we look at the multitude of different power socket design, the more ridiculous it seems for the world to have so many kinds. Beyond the logistical inconvenience of having need to own so many, the difference in socket design may also suggest underlying power relations amongst nations and states. There is a need to start thinking about country-to-country compatibility with design. 

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My Private Life

Stroll through any neighborhood today and your body sets in motion machines of every kind, orchestrated by an algorithm in the ‘cloud’. Our old city of concrete, glass, and steel now conceals a vast underworld of computers and software. We have been accustomed to this strange new order of intuition, interconnectivity, and automation – the internet of things. However, this technological revolution has also introduced another wave of concern; the preservation of our private lives.

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Interview: Small shops, big hearts

Corner shops are an essential part of the life on streets — they provide an invaluable service for local communities. As more of our everyday goods succumb to the pipeline of mass production, it is crucial to reassess the value exchange of these corner shops beyond their retail offerings. This interview conducted with Cathrine Conway hopes to inspire small retailers to rethink their role in this community; as one that has the potential to shift human behaviors and enforce environmental change bottom up.

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Mass-produced students

We used to understand mass production as the efficient manufacture of large quantities of standardized products. However today, this can also be adapted to our schools as the efficient manufacture of large quantities of standardized students. As Raunig claims, what was once the factory is now the university. 

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Metaphors of the Internet

The Internet is everywhere and nowhere. It has no face, but just this name that describes everything and nothing at the same time. This contention to define the internet has gone on for decades due to its absence of structure and form. Thus, the impetus for this piece of writing was the dualism between cyberspace and real space — and how this could metaphorically give the Internet a face.

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Interview: Waste is a Design Flaw

Sophie Thomas, the founder of Thomas.Matthews, had recently delivered a compelling lecture in our school on our role as designers to envision for a sustainable economy. She had also designed some of Singapore's iconic wayfinding structures, like Gardens by the Bay in 2012. Together with Theresa Hartlieb, we arranged for a short interview with her, hoping to gain deeper insights into how we can truly really make this happen.  

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50 days @ Interbrand

This summer has been a fulfilling one. While most people took this 3-month window to wind down and relax, I took off in a different direction and plunged myself into the marketplace as in intern in Interbrand. I really wanted to use this extra time on my hands to contextualize my first year of university education. I needed some answers, and Interbrand was a great place to search out for them.

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The Possibility of Multiple Histories

In one of my recent lecture on graphic design history, I couldn't help noticing the parallels between both my country and this creative discipline. Both are relatively young and trying so desperately to write an authoritative history for itself. Both getting (somewhat) nowhere. Is this the time to start thinking about a more pluralistic narrative, and the possibility of multiple histories?

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Interview: Long Live Print

Long live print. G.F Smith's singular passion for paper has transformed them from a humble paper manufacturer into a leading icon for design and innovation. It amazes me how a humble paper supplier could inspire and activate the creative industry from the bottom up—by fostering collaborations and building relationships with creatives internationally! With this, I took the initiative to find out more about their brand through an interview with Alyson Hurst. 

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Working with ByAlex

I ended my first year with an incredible opportunity working alongside Alex Swain, London-based product and graphic designer, founder of ByAlex. Amongst the many other guest speakers that came to my school, I seemed to have gained the most from his sessions. Apart from being a brilliant and thoughtful product designer, Alex was really passionate about using design to improve consumerism — and that really stuck with me. 

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I Love Boring Things

I love boring things. Or rather, I do not believe that anything can actually be truly boring. I believe that this attitude of constant wonder and discontent is extremely important to us as creatives. Everything and anything can be a learning experience if we are curious enough. If you don't resonate with this, just look harder, and you'll see. 

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10 Lessons from Paula Scher

Drawing from her wealth of experience, Paula Scher spent the evening sharing sharp insights and enlightening stories about her journey in the creative industry. Here are 10 points she shared that made her who she was today as a designer. 

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Not just 'Pretty but Dumb'

The role of graphic designers has always been one that is almost impossible to define and challenging to understand. To the mass, our profession has often been associated with frivolous visual luxury that is ‘pretty but dumb’. This common misconception about graphic design has led many to believe that our expertise is easily replaceable.

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Judea Faith
Small World After All

When I was younger, I have always dreamt of traveling around the world. However, due to financial strains and uptight asian parents (sorry mom & dad haha), this option has always been off the table. To make up for these lost experiences, I started a new hobby of traveling the world — in google earth.

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Judea Faith
Attention Please!

Attention is the new ‘scarce resource’ that brands and organizations are now after. It is not sufficient for them to just monopolize our time any longer, but they need our full-fledged engagement as well. This kind of sought after attention cannot be bought, forced, but it has to be earned.

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Field Research: Skinned

In groups of 4, we were handed an envelope containing our task for a field research. As a team, we had to gather research materials regarding our given location (Bermondsey High Street) in three hours and present our findings immediately after. Here is the end result!

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Judea Faith
Dream Teams

When I was directing collaborative projects in the past, I used to constantly harbor negative thoughts about members of my team who were inefficient in producing the results that I had envisioned for. But I realised that if we find a team member ineffective, I am sorry but we are to blame.

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Judea Faith