MAKE IT GREEN; A cynical zine on today's greenwash trend
Exploring print as form — as sculpture mimicking nature
Includes a simple 4-step guide to $tart a green r€volution
Make It Green
This zine hopes to galvanize active critical spectatorship within the public to reform parts of our perceived ‘green’ society. In recent years, large corporations have constantly conned us into fighting climate change individually through deceptive greenwash tactics whilst they freely pollute behind our backs.Although greenwashing has been around for many years, its use has escalated sharply in recent years as companies have strived to meet escalating consumer demand for greener products and services.All talk, but no action. (basically, professional bullshit)However, there seem to be a new breed of consumers emerging – those whom have grown cynical and cold toward these weightless corporate claims. We are living in a world of mass media which exposes society’s daily innate hypocrisy, contradictions and the apparent failure of multiple social and political agendas. So forget about changing the system from the top, we now need a mass movement to pressure from below. This zine hopes to be an accurate dissemination of that voice. Collectively with the right knowledge, let’s start a green revolution.