Role: Creative & Media Director Client: Generations Worship
Generations Worship is part of the Generations Youth Ministry in Cornerstone Community Church Singapore. Presenting you their debut album — Breakthroughs. This album was birthed from the various stories of breakthroughs in their lives. I was given the privilege to direct and manage an amazing team of 12 creatives, working together to give sight to the sound of their stories. In this project, I took on various roles encompassing Graphic Design, Branding, Motion Graphics and Post Production. However, my primary role was to direct and bring the art direction to live.
I found that the success this project heavily relied on effective collaboration and clear communication strategies. Apart from working closely together as a creative team internally, it was as crucial to communicate externally as well. This included the music production team, finance team, marketing team, engineers and producers. This 6-month long project wouldn't have been such a success if not for the wonderful collaboration amongst everyone involved. I couldn't thank them enough.
Creative Team Creative Director: Judea Faith Assistant Designer: Apribelle Seah Video Director: Xu Wei Shan Assistant Video Director: Blake Ng Copywriter: Jezreel Cheong Web Engineer: Ong Xuan Jie Photographer: Jerold Tay Logistics: Kang Yun He Social Media Director: Vivian Ng Social Media: Lo Lay Yi Social Media: Aloysious Chan Social Media: Tan Ming Li Social Media: Taferine Chua
Special Thanks Advisor: Andrew Yeo Visual Mixer: Hemdi Umanne Talent: John Nick Lee Printing: Colourscan Distributor: Faithworks Paper: RJ Paper